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Define Your Content Marketing Strategy

Step 1 of 9

11%
  • DEFINE YOUR CONTENT MARKETING STRATEGY
    COMPANY BACKGROUND - WHO ARE YOU?
  • Why your brand wants to create this content now. e.g. ‘We’ve conducted some new research…’
  • CompetitorCompetitorCompetitor
    Please provide competitor URLs
  • Summarise your brand’s personality using your tone of voice guide so our writer can effectively portray your brand. e.g. ‘conversational language that’s easy to read and free of jargon. We aim to educate our audience and fullfil our content positioning of helping to change digital behaviour.’
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  • Define Your Content Marketing Strategy
    WHAT IS YOUR MISSION/GOAL?

    (This is known as a ‘call-to-action’ objective) e.g
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  • Define Your Content Marketing Strategy
    WHAT ARE THE KEY FEATURES/BENEFITS OF YOUR PRODUCT?

  • Unique Selling PointWhat are the benefits to your customer ? 
    Please provide at least 3
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  • Define Your Content Marketing Strategy
    WHAT ARE YOUR SEO NEEDS?

  • Please list x12
  • E.g. gain a subscriber, lead, sale
  • E.g. Home, about, services
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  • Define Your Content Marketing Strategy
    WHO IS YOUR IDEAL CUSTOMER?

  • B2B Target Audience

    Buyer Persona (if there is more than one target audience please duplicate this section)
  • How do they approach purchases in your price category? Do they have any financial restrictions that may impact their decision to purchase?
  • e.g Strongly motivated by pricing incentives/discounts. Directly compares/contrasts similar business sites to ascertain value.
  • B2C Target Audience

    Buyer Persona (if there is more than one target audience please duplicate this section)
  • (ideal age range of your targeted audience)
  • (country/city)
  • -How long have they been at their job for? -Who are they responsible for? -Who do they answer to?
  • How do they approach purchases in your price category? Do they have any financial restrictions that may impact their decision to purchase?
  • e.g strongly motivated by pricing incentives/discounts. Directly compares/contrasts similar business sites to ascertain value
  • e.g new to parenthood, college students, parents of teens, retirees
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  • Define Your Content Marketing Strategy
    WHAT ARE THEIR MAIN FOCUS & LONG-TERM DESIRES?

  • (2-3 keyword phrase) e.g. lead generation, stock market research
  • (2-3 keyword phrase) e.g. lead generation, stock market research
  • E.g make six figures, live on passive income
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  • Define Your Content Marketing Strategy
    WHAT ARE IMMEDIATE RESULTS DO THEY WANT?

  • E.g find a good deal, get more email subscribers
  • E.g find a good deal, get more email subscribers
  • E.g find a good deal, get more email subscribers
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  • Define Your Content Marketing Strategy
    WHAT ARE THEIR PROBLEMS & PAIN POINTS?

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  • Define Your Content Marketing Strategy
    WHAT ARE THEIR CRITICAL QUESTIONS?

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