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Inbound Marketing
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Content Creation
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Define Your Content Marketing Strategy
Step 1 of 9
11%
DEFINE YOUR CONTENT MARKETING STRATEGY
COMPANY BACKGROUND - WHO ARE YOU?
Name
First
Last
What is your company name?
What number should you use for inbound enquiries?
What is your website url?
What email address would you like to use for inbound enquiries?
How would you describe your business? What do you exactly do?
Is your brand name different from your company name?
Yes
No
What is your brand name?
How big is your company?
What awards or accreditations have you received?
What is the background of your brand?
Why your brand wants to create this content now. e.g. ‘We’ve conducted some new research…’
Who are your main competitors?
*
Competitor
Competitor
Competitor
Please provide competitor URLs
What tone of voice do you require?
Summarise your brand’s personality using your tone of voice guide so our writer can effectively portray your brand. e.g. ‘conversational language that’s easy to read and free of jargon. We aim to educate our audience and fullfil our content positioning of helping to change digital behaviour.’
Would you consider running promotions or offers ?
Yes
No
What promotions or offers would you consider running?
Define Your Content Marketing Strategy
WHAT IS YOUR MISSION/GOAL?
What is your Primary Goal that you want to achieve through our strategy?
What is your Secondary Goal that you want to achieve through our strategy?
What is the main message that you want to convey to your target audience?
What would you like your brand to be remembered for?
What result/s do you want to achieve once a visitor visits your site?
Read more
Request a demo
Sign-up for a free trial
Contact sales
Register for a free tool
Learn more
See our plans
Send an enquiry
Download our free guide
Other
(This is known as a ‘call-to-action’ objective) e.g
Other
Define Your Content Marketing Strategy
WHAT ARE THE KEY FEATURES/BENEFITS OF YOUR PRODUCT?
List
*
Unique Selling Point
What are the benefits to your customer ?
Please provide at least 3
Define Your Content Marketing Strategy
WHAT ARE YOUR SEO NEEDS?
What type of SEO (Search Engine Optimization) have you had previously on your website
What specific keywords/phrases would you like to use?
Please list x12
What specific goals do you want to achieve from SEO?
E.g. gain a subscriber, lead, sale
What are the main pages (navigation) would you like to optimise on your website?
E.g. Home, about, services
Style of writing
*
UK English
US English
Define Your Content Marketing Strategy
WHO IS YOUR IDEAL CUSTOMER?
Who is your target audience?
Other Businesses
Consumers
Both
B2B Target Audience
Buyer Persona (if there is more than one target audience please duplicate this section)
Where is your ideal client located? (country/city)
What is their primary language?
What industry is the business in?
*
Accounting/Finance
Advertising/Public Relations
Aerospace/Aviation
Arts/Entertainment/Publishing
Automotive
Banking/Mortgage
Business Development
Business Opportunity
Clerical/Administrative
Construction/Facilities
Consumer Goods
Customer Service
Education/Training
Energy/Utilities
Engineering
Government/Military
Green
Healthcare
Hospitality/Travel
Human Resources
Installation/Maintenance
Insurance
Internet
Job Search Aids
Law Enforcement/Security
Legal
Management/Executive
Manufacturing/Operations
Marketing
Non-Profit/Volunteer
Pharmaceutical/Biotech
Professional Services
QA/Quality Control
Real Estate
Restaurant/Food Service
Retail
Sales
Science/Research
Skilled Labor
Technology
Telecommunications
Transportation/Logistics
Other
What is their annual turnover?
What is their spending power and patterns?
How do they approach purchases in your price category? Do they have any financial restrictions that may impact their decision to purchase?
What are the influences of their buying behaviour?
e.g Strongly motivated by pricing incentives/discounts. Directly compares/contrasts similar business sites to ascertain value.
B2C Target Audience
Buyer Persona (if there is more than one target audience please duplicate this section)
What is the name of this this person? (fictional character)
First
Last
What is his/her age?
(ideal age range of your targeted audience)
Where is he/she located?
(country/city)
What language does she/he speak?
What is his/her highest level of education?
What is his/her job title?
What has their current career journey been like so far?
-How long have they been at their job for? -Who are they responsible for? -Who do they answer to?
What is his/her annual income?
What is his/her spending power and patterns?
How do they approach purchases in your price category? Do they have any financial restrictions that may impact their decision to purchase?
What is their buying behaviour influenced by?
e.g strongly motivated by pricing incentives/discounts. Directly compares/contrasts similar business sites to ascertain value
What are his/her interests & activities?
What stage of their life is he/she currently at?
e.g new to parenthood, college students, parents of teens, retirees
Define Your Content Marketing Strategy
WHAT ARE THEIR MAIN FOCUS & LONG-TERM DESIRES?
What is your ideal customer’s most important area of focus?
(2-3 keyword phrase) e.g. lead generation, stock market research
What is your ideal customer’s 2nd most important area of focus?
(2-3 keyword phrase) e.g. lead generation, stock market research
What are their long-term desires?
E.g make six figures, live on passive income
Define Your Content Marketing Strategy
WHAT ARE IMMEDIATE RESULTS DO THEY WANT?
What immediate result does your ideal customer want right now?
E.g find a good deal, get more email subscribers
What is another immediate result that your ideal customer wants right now?
E.g find a good deal, get more email subscribers
What is one more immediate result that your ideal customer wants right now?
E.g find a good deal, get more email subscribers
Define Your Content Marketing Strategy
WHAT ARE THEIR PROBLEMS & PAIN POINTS?
What is the 1st problem that your ideal customer needs to solve?
What 2nd problem does your ideal customer need to solve?
What 3rd problem does your ideal customer need to solve?
What is a pain point that really frustrates your ideal customer?
What is another pain point that really frustrates your ideal customer?
What is one more pain point that really frustrates your ideal customer?
Define Your Content Marketing Strategy
WHAT ARE THEIR CRITICAL QUESTIONS?
What 1st critical question does your ideal customer needs to be answered so they can move forward?
What 2nd critical question does your ideal customer needs to be answered so they can move forward?
What 3rd critical question does your ideal customer needs to be answered so they can move forward?
