Logo and Branding

About Your Company
Company Name
Name*
First Last
Email*
Phone*
Describe in one sentence your business/service. (Difficult but vital!)
What is your industry/sector?
If you are not a new business/start-up – what are the reasons that you want a new logo?
Who are your competitors?
Who is your target audience?
What’s the age range of your target customer base?
In five words or less, can you summarize the feel of your company?

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Colors
Color choice is incredibly important. To best differentiate yourself, Wheeler says it’s paramount to choose a color that your biggest competitors do not use in their logos.
Also consider that different colors pack different psychological punches. For example, the color red -- appropriately used in Red Bull’s logo -- is active, intense and even a little alarming. Yellow is happy, energetic and fresh, perhaps a wise choice for a company that is focused on health and wellness. Meanwhile, blue -- the hue of Ford, Samsung and GE’s logos -- evokes confidence, calmness and reliability.
Do you want to use existing brand colors or a particular range of colors?
- Yes
- No

Please list all the colors you wish to be considered in the design

Colors	Colors	Colors

Please provide hex color codes if known

Please list all the colors you do NOT wish to be considered in the design

Colors	Colors	Colors

Please provide hex color codes if known

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Styles
Great logos are recognizable in a blink. They should also make a lasting impression.
Do you have any specific imagery you wish to include in the logo ?*
- Yes
- No
Please upload image(s)
Drop files here or
What message or emotion do you want your logo to portray?
Which logo styles can we consider in the design?
- Select All
- Wordmarks are freestanding word or multi-letter abbreviation groupings comprising a logo, a.k.a. logotypes. Companies with wordmark logos include eBay, IBM, CNN, Google, Kleenex, Saks Fifth Avenue
- Letterform logos are comprised of a single letter. Think Honda, Uber, Unilever, Beats and McDonald’s.
- Pictorial logos are illustrated symbols of recognizable things. Starbucks, Twitter and Playboy all have pictorial logos.
- Abstract logos don’t represent anything otherwise recognizable, like abstract art. Perhaps the most famous brand to successfully pull off an abstract logo is Nike.
Which main format would you like to have for the logo?
- Horizontal
- Vertical
What logos do you like and why?
Name
This field is for validation purposes and should be left unchanged.

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Onboarding | Basic Logo/Brand Design Questions