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Onboarding | Basic Logo/Brand Design Questions
Step 1 of 6
16%
About Your Company
Company Name
Name
*
First
Last
Email
*
Phone
*
Describe in one sentence your business/service. (Difficult but vital!)
What is your industry/sector?
Accounting/Finance
Advertising/Public Relations
Aerospace/Aviation
Arts/Entertainment/Publishing
Automotive
Banking/Mortgage
Business Development
Business Opportunity
Clerical/Administrative
Construction/Facilities
Consumer Goods
Customer Service
Education/Training
Energy/Utilities
Engineering
Government/Military
Green
Healthcare
Hospitality/Travel
Human Resources
Installation/Maintenance
Insurance
Internet
Job Search Aids
Law Enforcement/Security
Legal
Management/Executive
Manufacturing/Operations
Marketing
Non-Profit/Volunteer
Pharmaceutical/Biotech
Professional Services
QA/Quality Control
Real Estate
Restaurant/Food Service
Retail
Sales
Science/Research
Skilled Labor
Technology
Telecommunications
Transportation/Logistics
Other
If you are not a new business/start-up – what are the reasons that you want a new logo?
Who are your competitors?
Who is your target audience?
What’s the age range of your target customer base?
In five words or less, can you summarize the feel of your company?
About The Project
THE PRACTICAL BITS!
When do you want your logo to be web/print-ready?
Date Format: MM slash DD slash YYYY
What is your budget?
How many options do you want to see at the first preview?
1-2
3-6
7-12
Would you like any additional design services alongside your new logo?
Yes
No
Please select any that apply?
Select All
Business cards
Letterheads
Social media icons/banners
Advertising material
Brand guidelines
PowerPoint presentation templates
Other stationery
Any other comments?
About The Design
Design Concepts
Should your logo have a tag line?
Yes
No
What is your company tag line?
*
Is your tag line to appear with your logo on all of your branding?
*
Yes
No
Where will your logo be used ?
Please choose any that apply
Clothes
Business cards
Stationary
Banners and billboard
Themed items
In your office
On social media
In presentations
Website
Colors
Color choice is incredibly important. To best differentiate yourself, Wheeler says it’s paramount to choose a color that your biggest competitors do not use in their logos.
Also consider that different colors pack different psychological punches. For example, the color red -- appropriately used in Red Bull’s logo -- is active, intense and even a little alarming. Yellow is happy, energetic and fresh, perhaps a wise choice for a company that is focused on health and wellness. Meanwhile, blue -- the hue of Ford, Samsung and GE’s logos -- evokes confidence, calmness and reliability.
Do you want to use existing brand colors or a particular range of colors?
Yes
No
Please list all the colors you wish to be considered in the design
Colors
Colors
Colors
Please provide hex color codes if known
Are there any colors that you do not want to use?
Yes
No
Please list all the colors you do NOT wish to be considered in the design
Colors
Colors
Colors
Please provide hex color codes if known
Fonts
Fonts, like colors, convey and inspire various emotions. Different fonts work best for different businesses. For example, a logo for a legal firm -- which should convey honorability, strength and justice -- might best be represented in a bold, straightforward font free of flourish. Whereas a candy shop might opt for a whimsical font that communicates youth, sweetness and fun
Do you have a particular font style you would like to consider in the logo design?
Yes
No
Please advise which fonts styles that would you like to include within your logo design:
Serif type styles
Sans Serif type styles
Script type styles
Decorative styles
Do you have a particular font style that you do NOT want to include in the logo design?
Yes
No
Please advise which fonts styles would you like to include within your logo design:
Serif type styles
Sans Serif type styles
Script type styles
Decorative styles
Styles
Great logos are recognizable in a blink. They should also make a lasting impression.
Do you have any specific imagery you wish to include in the logo ?
*
Yes
No
Please upload image(s)
Drop files here or
What message or emotion do you want your logo to portray?
Which logo styles can we consider in the design?
Select All
Wordmarks are freestanding word or multi-letter abbreviation groupings comprising a logo, a.k.a. logotypes. Companies with wordmark logos include eBay, IBM, CNN, Google, Kleenex, Saks Fifth Avenue
Letterform logos are comprised of a single letter. Think Honda, Uber, Unilever, Beats and McDonald’s.
Pictorial logos are illustrated symbols of recognizable things. Starbucks, Twitter and Playboy all have pictorial logos.
Abstract logos don’t represent anything otherwise recognizable, like abstract art. Perhaps the most famous brand to successfully pull off an abstract logo is Nike.
Which main format would you like to have for the logo?
Horizontal
Vertical
What logos do you like and why?
Comments
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