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Home
About Us
Services
Inbound Marketing
Web Build
Content Creation
Contact us
Define Your Social Media Marketing Strategy
Step
1
of
7
14%
Basic Information
Name
First
Last
Email
Phone
What is your company name?
What is your company website URL?
Setting Goals
Why did you join social media?
What is your brand’s overall purpose?
What do you or your company aim to achieve using social media?
How will you know you’ve achieved it?
What’s the biggest barrier to your success on social media?
How does social media fit into your growth plan?
Knowing Your Audience
Describe your target audience. Who are they?
Which social media channels do you use?
Select All
Facebook
Instagram
LinkedIn
Twitter
What topics and sources of information are most important to them?
What social listening have you done? What does your audience say about you?
Who else (brands/celebrities/people) does your audience engage with?
What events matter to them and their lives?
What problems can you help them solve?
What jobs can you help them complete?
Defining Your Brand
What is your brand voice?
What is the tone of your social media updates?
What main message are you trying to communicate?
What emotions do you hope to convey through your brand’s visuals and messaging?
What makes your brand different from others?
Why do people choose you over your competitors?
What’s your brand vision?
Planning Content
What are the main topics, categories or messages that support your brand?
What profiles do you have and on which networks?
Are you looking to expand onto new networks?
Yes
No
Are you looking to narrow your focus to fewer networks?
Yes
No
Do you want to provide customer service on social media? If so, on which platform and from which profile?
Content Creation
What type of content does your audience best respond to (if known)?
What type of content do you want to create for your audience (images, video, quotes, blog posts, etc.)?
What message are you trying to send with your content?
Analyzing and Measuring
What tools have you used to manage your social media profiles until now?
How will you measure ROI and define success with your social media strategy?
What is working with your social media marketing efforts?
What is the customer journey from search to purchase?
Where does social media fit within your funnel?
How much input do you want to have in your campaigns?
How much oversight and control do you want to have?
Name
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